The Magic Of Luxury Wine
Wine is a fermented alcoholic drink. The ingredients are basically grapes, water and yeast. The first evidence of its existence dates back to 6000 BC in the country of Georgia. Nowadays there are vineyards everywhere in the world. The countries with the largest regions of luxury wine production are Italy, Spain, France, China, and The United States.
There are different types of wine, like classic red wine or rosé wine. As wine is a very delicate liquor, a lot of variables can interfere with the result. The color relates, for example, to how long the grapes’ skins are in contact with the juice in the extraction. Also, different strains of yeast and a variety of grapes will generate different styles of wine. Basically, everything can interfere with this delicate process.
With so many factors to take into consideration, it is only normal there are many categories to investigate and get to an agreement on what’s best in terms of wine-making.
Definition Of Luxury Wine
Luxury wine is a complex category of wine. A lot of aspects are taken into consideration when defining whether a wine is a luxury one or not. In an article, Forbes discusses what luxury wine is. An important point in the article is the usage of the word luxury, which has apparently lost its real meaning since it has been used several times in marketing strategy. Napa’s winemaker Dan Petroski stated in the article that luxury is something that exceeds pricing. It is “something that is unique and singular in its efforts to provide quality and consistency over time, provide an authentic and crafted product that comes from a recognized source, and is often scarce.”.
Napa’s winemaker Dan Petroski stated in the article that luxury is something that exceeds pricing. It is “something that is unique and singular in its efforts to provide quality and consistency over time, provide an authentic and crafted product that comes from a recognized source, and is often scarce.”.
In a Wine Business’ article, Klaus Heine, a luxury researcher says that luxury is “anything that is desirable and more than necessary and ordinary.”. So we can only think the price is going to have a connection since scarcity will take care of the “ordinary” part and the market will regulate itself to balance the price of a product in scarcity.
What Defines Luxury Wine?
However, it is not only the price that will guarantee the desirable characteristics of a product. This is going to come from the product’s quality and capacity to lure people through its pleasing aesthetic and its symbolic value. In the end, the consumer will feel a sense of privilege in obtaining that item.
A Luxury Wine then has no steady characteristic, although we can assume, after understanding the concept of luxury that some criteria such as price, exclusivity, quality, power of attraction, and symbolic value, will help people differentiate regular wine from luxury ones.
Some Criteria Of A Luxury Wine Brand
Pricing Of Luxury Wine
If you compare prices, you’ll see that luxury wine costs from U$50.00, and it can go up to U$1,000.00 or even more. You can check Reserve Bar to see their luxury wine menu and check some prices yourself.
Scarcity also contributes to pricing. Other factors can influence pricing, but if there is demand and few products, the prices will naturally increase. But remember that price only does not mean quality or luxury.
Premium Quality
As the process of winemaking is very delicate it is also very unstable. It is possible that the same vineyard produces a good badge and a not-so-good one afterward. Thus, it is essential to guarantee quality. For example, the raw materials that are chosen to produce the wine must be of quality ones themselves. Also how the fermentation process occurs, if it’s on oak chips or Taransaud French oak barrels, for example, will influence the final product.
Heritage
A known name is far more reliable than a new brand without any history or reputation. A well-known winemaker can lend their prestige to future projects or partnerships and regular customers will consider the name to be a signal of something that is trustworthy.
Heritage also has a connection to longevity and consistency, giving the brand credibility. It can be related to a region, not only to a specific label.
Sustainability
Nowadays a new concept that can influence label recognition is whether this brand proves itself to be sustainable or not. To use clean raw ingredients without chemicals seems to be a luxury in today’s world and can be considered a differential. It also passes the idea of something artisanal, carefully done to improve the sensorial experience of the customer without giving in to more mass-production processes.
New clean technology is also something that may help grant a label the luxury title. It shows investment on the vineyard’s part. And it also helps with the exclusivity feeling.
The Best in 2022
Here are some wine labels to be considered some of the best in 2022 according to Vivo Vest and Vivino.
1992 Screaming Eagle Cabernet Sauvignon: An American wine from Napa Valley, this wine is made exclusively with Cabernet Sauvignon grapes. The blackcurrant and oak fragrance give the liquor a bold taste with intense fruit flavor. You can find it for around U$6,000.
2013 Leroy Domaine d’Auvenay Chevalier-Montrachet Grand Cru: A white wine with almond and pear aroma. This liquor comes from Côte de Beaune, France. This Luxury wine can be found for around U$224.00.
1976 Egon Muller Scharzhofberger Riesling Trockenbeerenauslese: Using Riesling grapes, this German wine has a very concentrated flavor with fig honey and even coffee touches to it. Its price varies from 9,000 to 24,000 dollars.
Wine Tasting In Vegas
When in Vegas you may want to get to know Pahrump Valley Winery. You can get a tour of the place, a wine tasting, and then a Death Valley sightseeing. You can find this tour available on Trip Advisor. Of course, you can visit Sanders Family Winery by yourself. You can get a free wine tasting plus being able to attend one of the several events they provide in the location like music concerts or even a ventriloquist show.
Apart from the winery, Las Vegas has a lot of restaurants and bars that can provide a very complete and luxurious experience when it comes to wine tasting. A lot of restaurants have good wine brands, a fancy ambiance, and beautiful views of the city of lights.
To complement this experience, make sure to have chauffeured transportation at your disposal. Unlike many states, Nevada allows drinking inside vehicles designed to provide a ride for a fare, such as a limo, party bus, or party RV. So if you are going with Vegas VIP Limo you don’t need to worry about spoiling your experience. You can even get a luxury wine and have a ride through the city while enjoying the experience of flavoring your wine and watching the beautiful city of Vegas. Contact us right now and get a quote.